… I’m bored, and I’ve just stuck Collateral on. Whilst Jamie Foxx arranges his dream post card in his head rest, I’m going to continue to day dream about what I posted about only the other day.
That post has certainly given me something to think about.
I spent a few hours today looking at how feasible it is to set up an internet business, and just how much traffic you would need to make the kind of money you could live off. (You should, by this point, realise that this could be quite a boring subject if you’re not interested in internet stuff).
After looking at all the standard kind of ad formats - banners, footers, half page ads, small ads and so on and so forth - all of which charge per thousand views, I came to the conclusion that with four or five differing ads on each page I could amass around £28.50 for all the ads every thousand times they’re seen. Of course, £28.50 isn’t a lot of money, but should any website be successful and bring in 100,000 views a month (bare in mind thats 100,000 views not 100,000 people) then £28.50 per thousand views becomes £2,850 a month. That’s a lot of money as far as I’m concerned.
How feasible is it that I could attract 100,000 views to the website in question, and how likely is it that I could sell ads? Well, if the figures are there then the advertisers will come, and after looking at my traffic the other day, my hip hop station averaged between 4,000 and 5,500 views per month. On its best month it achieved 7,749 page views (that would have earnt me about £200 if I’d been selling advertising).
At no point did I promote my dissertation website in any way shape or form during its inception. Everybody that found their way to the site found it through google, or other search engines, or some other way. All I know is that I didn’t promote it one bit and I got nearly 8,000 views in one month - but I averaged near enough 5,000. Now… the million dollar question is… if I promote it… can 5,000 views become 100,000 views?
As I said before, that’s views not people.
If I could do it, that’s near enough £3,000 a month in my pocket. Which is £36,000 a year - self employed. And that’s if I’m selling ads for as little as £5 per thousand views (specialist ads on successful sites can be as much as £15-30 so I’ve read). So there’s scope for improvement, and I’m working with the bare minimum in my plans.
The real trick for this would be to get other DJs on board. DJs from across the world - Australia, throughout Asia and Africa, different European DJs and of course ones from the other side of the Atlantic. I alone attracted 5,000 views a month, so a team of 10 or more DJs would most definitely attract around 50,000 I reckon. If I was willing to open my pockets to them then I’d sure I’d get even more on board…
It’s all theoretical right now, and I’m planning with a very positive mind set (of course). The stats are fairly simple - I have a website that is already more popular than some existing radio stations (worldhiphop.fm is more popular in America than Sunderland’s biggest radio station, for example). I have 5,000 views coming into that site per month and the website has shot up nearly 5 million places to become almost the 3,000,000th most popular website on the net. Those are all fact.
I’m going to talk it out with my Dad, and if he thinks its a good idea then I’ll probably have to seek professional business advice before pursuing this. But at the moment, all of this sounds much better than earning minimum wage in a grotty bar in the North East of England, don’t you think?
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